More Ads 4 U.com - Brand Specifications Start Here:
The launch of More Ads 4 U .com has benefits beyond a new look and feel. Our improved site architecture and navigation drive depth and frequency of user visits, making content more accessible for users. In addition, by reducing the clutter and number of ad units on our pages, we have created for our advertisers an improved space where their marketing messages more clearly resonate with consumers.
Ad Unit Specifications
About accepts GIFs, JPEGs, HTML, JavaScript, Shockwave, Flash (through MX), Real Video, Shoshkeles, Eyeblaster, Unicast, Ad4ever, Eyewonder, Enliven, Bluestreak, Viewpoint, PointRoll, AdInterax, Motif and we are always willing to consider new vendors not listed herein. Third-party redirects are accepted after testing.
About uses Doubleclick DART to serve all ad banners and buttons. All clients receive usernames and passwords to access real-time reporting. For instructions on click-tracking with Flash, click here.
IAB Standard Ad Units back to top
468x60 Banner : 15K max all media, loops unlimited
728x90 Banner : 20K GIF max/30K Flash, loops unlimited
120x600 Skyscraper/Tower : 15K max all media, loops unlimited
336x280 Billboard : 20K GIF max/30K Flash, loops unlimited
Pop-Under :
- Window size of min 250x250 and max 600x600.
- 20K max, loops unlimited.
- No Active X controls or download prompts are permitted.
- Pop-Ups are not permitted.
Intrusive and Rich Media Units back to top
Iframes:
All ad units, including intrusive ad units are served through an Iframe. If you are using a rich media other than the ones listed below, please contact your About Account Executive to ensure compatibility with our tagging.
Overpage Overlay:
- Initial Play: Max creative area of 600x600, close button must be easily visible.
- 15 second timeout.
- Leave-behind: Max creative area of 150x150, close button must be easily visible.
- 10 second timeout.
- Polite Download File size 150K inclusive of both the initial play and the leave-behind.
- Non-Polite Download File Size 30K.
- All specs are for initial download only.
- Eyeblaster, Ad4ever, Shoshkeles, AdInterax, BlueLayer, Viewpoint, Motif, PointRoll accepted.
Supported Vendors:
PointRoll
- Initial load must conform to our specifications - as an example - 728x90 has a 20K spec. This might be broken out as: 3K for PointRoll code, 17K for both HTML (for all panels) and graphics for initial creative visual. The subsequent load can be larger - up to 30K additional is acceptable.
- We accept the Bad Boy, Towel Boy, and Fat Boy formats.
- Expandable limitations:
- Banner: 3x Vertical
- Leaderboard: 3x Vertical
- Billboard: 2x Horizontal
- Tower: 3x Horizontal
Unicast Video Commercial
- 2 MB maximum file size.
- 30 seconds maximum play time.
- Full screen, broadcast quality (564 kbps): plays up to 8 times faster than broadband video (100 kbps).
- Completely pre-cached: 30 frames/second plays perfectly every time.
- Interactive - can include interaction and click-through from within the ad.
- Consumer controlled: always contains "Close Commercial" language, active video and corner "X" close controls, and site headers.
- Played transitionally as consumers move between pages.
Click here for Unicast Video Commercial Companion Interactivity Specifications.
Click here for Unicast Video Commercial Creative Specifications.
AdInterax
About is able to offer standard overlays and expanding banners at significant discounts through our partnership with AdInterax. In addition, About also supports these custom units:
About Newsletters back to top
Direct Newsletter
Please provide creative two days prior to the drop date. All Superlist and Guidesite creative should conform to the following specs:
Solo Emails:
- Client needs to provide both HTML Format & Text Format for Solo Emails.
HTML Format:
- 575 Width x variable height (suggested range 480 - 960)
- Size: No more than 25K
- Code: Must be error-free. No Java, JavaScript, frames, ActiveX, dynamic HTML, meta tags, cascading style sheets or body background or image color.
Text Format:
- Up to 25 lines, character limit 70 per line
- 10 unique links maximum for HTML and text. Client needs to provide
- Subject Line for the Email - 60 characters maximum
Superlist Sponsorship Newsletter
HTML Format:
- One 140x40 logo image - File Size: 10K max
- Two 468x60 banners or 2 text ads or a combination of the two.
- Click-thru URL's for all offers
- Maximum of 3 links can be tracked per Newsletter (one for each creative)
- Rich media capability not available at this time
- 468x60 Banner File Size: 15K per banner
Text Format:
- The client only needs to provide a text version if they are sending a text offer.
- Headline: 1 line, character limit 60
- Annotation: up to 5 lines, character limit 70 per line
Guidesite Sponsorship Newsletter
HTML Format:
- One 468x60 banner - File Size: 15K max
- Click-thru URL
- Rich media capability not available at this time
About Special Advertising Packages back to top
Integrated Sponsorship
Exclusively own any of our 475+ topics to promote your tools or content.
Roadblock Sponsorship
Own a percentage share of voice in targeted content areas. An ideal sponsorship package for blocking out your competitors.
Logo Sponsorship
Prominent placement of your logo in the selected Guidesites within your target market.
Branding Logo
A unique opportunity to align your brand with the About logo.
Editorial Content Sponsorship
Sponsorship package based on About's editorial calendar (e.g., Mother's Day, Father's Day, Tax Time) and promoted RON. Limited time run (approximately 2-3 weeks).
Custom Content Sponsorship
This package features About content relevant to your brand, surrounded by your branding and promoted on select guidesites throughout the About network.
Minisite
A completely custom area in which to showcase your content, tools and offers within the exclusive halo of the About brand. Fits the needs of advertisers in most CMR categories.
Thank You! For Considering OUR Specifications!
